Time to optimise your coaching business?

Strategy, Marketing & Operations Support that simplifies, optimises and scales coaching businesses to succeed.

Trusted by coaches around the world

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Bruna De Palo

Neuroscience-based Executive & Team Coach, PCC & Facilitator

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Katrin Mantay

Business Mentor
CTI trained, ICF PCC accredited

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Jen Bulkowski

Leadership Development Coach & Founder at Luma, CPCC, ACC

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Jardena London

CEO, Author, Speaker, Business Transformation Consultant

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Sarah Lang

Executive Leadership Coach & Facilitator, MA, CPCC, PCC

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Marisa Guthrie

Business Coach & Mentor, group and individuals

Does this sound familiar?

YOUR CHALLENGE

Coaching businesses come with time consuming admin

Running a successful coaching business isn’t just about coaching. It’s also about mastering the behind-the-scenes operations that make it all possible.

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THE RESULTS

Inefficient business processes = bad for business

  • Cuts into revenue generating coaching time

  • Causes inefficiencies that impact client experience

  • Makes it hard to scale the business properly

  • Makes it difficult to get outsourced help

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YOUR NEED

User-friendly, time saving processes & support

  • That help your business run like clockwork

  • That free up your time and focus

  • That reduce repetitive, cumbersome tasks

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Enter sunday.

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Your outsourced Business Operations Consultant & Marketing Support

Whether you’re just starting out, scaling your practice, or operating at an elite level, sunday makes sure your business runs like clockwork, freeing you to focus on what you do best - coaching.

Coaching businesses around the world love sunday.

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Marie de Champchesnel

Career & Mindset Coach, UK

“Kait has been a real asset in helping our company streamline its organisation. She has successfully implemented innovative ideas and new processes to help take organisational development to the next level. She is highly responsive, organised and very skilled at finding the right solutions. She is a lovely person to work with and always brings her warmth, patience and her smile to anything she does.”

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Oliver Holloway

Leadership Coach, UK

“Kait is a joy to work with! Kait gets things done! If anything doesn’t work, Kait is there to fix it. If there’s anything you or the team want to build or make better, Kait is there to support, lead and push it forward!”

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Melanie Pritchard

Life, Career & Corporate Coach, UK

“Kait was the linchpin in SEVEN Coaching’s organisational development from start-up to a thriving coaching company. Kait is adept at innovating and scaling new processes key to business growth. Highly responsive and organised, adept at problem-solving and just a lovely person, Kait is a real asset!”

WHAT WE DO

These services build processes to prepare you to scale:

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Brand Roll-out & Marketing

Brand roll-out

Website design (Squarespace)

Editable brand templates

Lead generation funnels

Social media scheduling systems

Email marketing automation

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Day-to-day Business Operations

CRM set-up (using Paperbell)

Project management

Task automation

Client onboarding

Client journey map

Integrated tech ecosystem

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Business Plan & Strategy Workshop

Business strategy development

Business planning & foundations

12-week to 12-month roadmap

Accountability calls

sunday uses the world’s best technologies

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Why sunday?

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Needs-based, flexible services

We meet coaching businesses where they are, offering tailored support through retainer-based engagements, project-based work, and training and workshops.

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More than task management

Unlike traditional virtual assistants, sunday delivers strategic operational expertise, from implementing scalable systems to streamlining workflows.

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Tailored for the coaching sector

sunday specialises exclusively in the coaching industry, bringing deep sector experience and solutions tailored to the unique challenges coaches face.

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Led by an industry expert

sunday was founded by Kait Keet, former Operations Director at the UK’s highest-rated coaching firm at the time. Drawing from Kait’s decade of operational experience, Sunday works with a network of support experts, bringing expertise from the wider worlds of branding, marketing, operations and legal.

Frequently asked questions

  • We provide two core services:

    1. Retainer-based ongoing operations and executive assistant support.

    2. Ad-hoc project-based services.

    Both offers include everything from setting up automated systems and CRMs to managing marketing campaigns and streamlining client journeys depending. onhow much support you need.

  • The retainer-based service provides consistent, hands-on support tailored to your needs.

    We become an extension of your team. We work to set up and managing your business operations in a way that is as automated and streamlined as possible. This includes client scheduling, marketing tasks, and more, so that you can focus on coaching and growing your business.

  • Ad-hoc services are ideal for coaches who need help with specific projects, such as setting up CRMs, designing lead generation funnels, updating or designing websites, or creating client resources like surveys, designing and setting up your email and social media templates.

  • We are experienced with a wide range of tools for client management, automation, marketing, and operations. These include scheduling platforms, CRMs, email marketing tools, and collaboration software, all tailored to your business needs.

    The best for coaches and one I highly recommend to do it all is Paperbell.

  • We work with coaches at all stages, from new coaches setting up their first systems to established businesses looking to scale or optimise their operations.

  • Yes, we assist with marketing tasks such as email campaigns, social media content scheduling, blog management, and designing lead generation workflows to attract and retain clients.

  • Unlike a VA, we offer strategic operational support, focusing on setting up and optimising systems that improve efficiency and scalability.

    Our services are tailored to the unique needs of coaching businesses, providing solutions that go beyond task delegation.

  • Results depend on the scope of the project. Some tasks, like setting up a CRM or creating workflows, can show immediate improvements, while ongoing support ensures consistent optimisation over time.

  • Absolutely! We specialise in creating scalable systems, automating workflows, and developing marketing strategies that allow your business to grow without adding unnecessary complexity.

  • All of our work is based on the complexity and needs of you and your coaching business goals.

    After learning about your requirements, we’ll send a quote that is tailored for you. Larger project work can be phased and spread out over time to allow early-stage business to reap the benefits of sunday’s operational expertise.

    2-hour Business Plan & Strategy Workshop: R4500

    Brand Roll-out & Marketing: from R5500*

    Day-to-Day Business Operations: from R7500*

    *depends on scope of project

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Optimise your coaching business once, benefit forever…