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Running a business can be really hard…

The sunday mission is to partner with and support startup founders, solopreneurs and small businesses with some of the heavy lifting so that their businesses can flourish.

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Meet Kait Keet, the person behind sunday

Organised. Calm. Problem-solver.

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In corporate-speak, Kait is a Fractional COO. But in real life, she’s the person who gets her kicks from making your business run like a well-oiled machine.

Kait is a South Africa-based Fractional COO and operations partner for small business founders. She works behind the scenes to turn ideas into smooth, repeatable systems that save time and drive revenue.

With 11+ years in operations, project management, and strategic consulting and a background in Organisational Psychology and Communication Design, she brings both structure and creativity to building businesses that scale sustainably. Over the years she’s worn many hats, from Operations Director to Optimisation Manager, but the common thread is clear: she helps founders and SMEs work smarter by leveraging technology and creating systems that truly support growth.

She’s partnered with teams across tech, e-commerce, service businesses, and creative agencies, working remotely with clients from Morocco to the UK to South Africa. She is known for bringing calm to chaos, solutions to problems, and structure to messy processes, freeing founders to focus on what they do best.

Some of the technology Kait Keet works with

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Let’s work together to spark new ideas, processes and systems.

Trusted by startups around the globe

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Working with Kait

  • Kait helped me bring the final pieces of a project together at exactly the right time. She was exactly the right person that I needed and worked so efficiently and effectively.

    Svenja Krauer

  • If you’re looking for someone who truly understands the business side of coaching, I can’t recommend sunday enough! Kait really listens to your needs and offers advice that is specific to them, rather than a 'one size fits all approach' which is hard to find!

    Bruna De Palo

  • Your website is your shop front, your own piece of real estate on the internet that you own. Thank you, Kait, for creating the most beautiful site for me that really reflects my values and what my business stands for.

    Marisa Guthrie

  • Kait doesn't just bring efficiency, but also a deeper strategic understanding of the needs of a business. She helped me create visual workflows and practical processes that allowed me to scale and onboard a VA with very little hand-holding. Her creativity is a huge plus!

    Jen Bulkowski

  • The workshop with Kait was amazing. It gave me clarity, focus and brought my idea to life. Kait is really supportive, very efficient and always brings kindness and creativity to the table.

    Dean Horwitz

  • As a first time small business owner with big ideas and a lot to learn, Kait was exactly what I needed when I felt overwhelmed. Not only is she extremely organised, efficient and knowledgeable, she is also very encouraging and intuitive with how she handles things. She really does have a special ability to take things from "in my head" to a working system that is suitable to your abilities and needs. I really felt like Kait provided me with custom care for what I needed, and I finally feel confident and excited about my business again!

    Cat Kendrick

Frequently asked questions

    1. Founder’s Program

      Weekly support calls. Being a business owner can be hard, and lonely. These calls are a way to connect with a professional support system. Use your sessions to share ideas; brainstorm; receive advice; review work; be held accountable.

    2. Foundations Planning

      This is the next layer building on from the Founder’s Program. This is where the fun (and your business foundation) starts!

      We create a project plan for you and will execute on your highest-priority project (or the one that you ‘just can’t get to’).

    3. Fractional COO

      A more hands-on approach built on from the Foundations Program.

      In this role, I am your operational & strategic support, without the overhead of a full-time hire. Taking care of all things operational for you, reducing your mental load.

  • The retainer-based service provides consistent, hands-on support tailored to your needs.

    Choose between 1.5 - 3.5 days of Fractional COO support per month.

    We become an extension of your team. We work to set up and managing your business operations in a way that is as automated and streamlined as possible. This includes client scheduling, marketing tasks, and more, so that you can focus on coaching and growing your business.

  • Ad-hoc services are ideal for businesses who need help with specific projects, such as setting up CRMs, designing lead generation funnels, updating websites, or creating client resources like surveys, designing and setting up your email and social media templates.

  • We are experienced with a wide range of tools for client management, automation, marketing, and operations.

    These include scheduling platforms, CRMs, email marketing tools, and collaboration software, all tailored to your business needs.

  • We work with small- to medium-sized businesses and startups at any stage.

  • Yes, we assist with marketing tasks such as email campaigns, social media content scheduling, blog management, and designing lead generation workflows to attract and retain clients.

  • Unlike a VA, we offer strategic operational support, focusing on setting up and optimising systems that improve efficiency and scalability.

    Our services are tailored to the unique needs of coaching businesses, providing solutions that go beyond task delegation.

    Read more here

  • Results depend on the scope of the project. Some tasks, like setting up a CRM or creating workflows, can show immediate improvements, while ongoing support ensures consistent optimisation over time.

  • Absolutely!

    We specialise in creating scalable systems, automating workflows, and developing marketing strategies that allow your business to grow without adding unnecessary complexity.

  • All of our work is based on the complexity and needs of you and your coaching business goals.

    After learning about your requirements, we’ll send a quote that is tailored for you. Larger project work can be phased and spread out over time to allow early-stage business to reap the benefits of sunday’s operational expertise.

    Founder’s Program $500/month
    Foundations Program from $750
    Fractional COO from $1800