Your coaching business should work for you. Not the other way around.
Not to be overwhelmed by business admin tasks. sunday helps new and growing coaches build strong, beautiful businesses from the inside out.
With the right plan, brand and tools, you can spend less time doing business admin and more time coaching.
You became a coach to help people.
LUCY BULLEY, FRACTIONAL COO
“What Kait can do for coaches is phenomenal–not only sorting the “business operations” bit, but how this has an unfathomable impact on performance, earning potential and happiness!”
You’ve just become a certified coach, or, you’re looking to scale your coaching business.
And now, you need to build your coaching business. A business which:
Reduces repetitive tasks
Is efficient
Uses tech efficiently
Has simple client onboarding
Prevents burnout
Keeps you organised
Where do you begin?
Has strong brand presence
Keeps costs low
Reduces bottlenecks
Can scale with ease
WORKSHOP
Start by creating a coaching business plan & strategy that makes sense!
Get clarity & direction in 2 hours.
The Business Plan + Roadmap Workshop helps new and scaling coaches define their services, pricing, and business model. It’s a hands-on session that turns big ideas into an actionable plan—so you can move forward with confidence.
BUSINESS SET-UP
You want to build an efficient coaching business?
But you’re overwhelmed by tools, design options & don’t know where to start.
The Coaching Business Set-up is business set-up from start-to-finish. Save your time and yourself from the DIY tech headache & overwhelm by having it all set up for you in just 4 weeks.
What people are saying about sunday
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Kait helped me bring the final pieces of a project together at exactly the right time. She was exactly the right person that I needed and worked so efficiently and effectively.
Svenja Krauer
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If you’re looking for someone who truly understands the business side of coaching, I can’t recommend sunday enough! Kait really listens to your needs and offers advice that is specific to them, rather than a 'one size fits all approach' which is hard to find!
Bruna De Palo
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Your website is your shop front, your own piece of real estate on the internet that you own. Thank you, Kait, for creating the most beautiful site for me that really reflects my values and what my business stands for.
Marisa Guthrie
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Kait doesn't just bring efficiency, but also a deeper strategic understanding of the needs of a business. She helped me create visual workflows and practical processes that allowed me to scale and onboard a VA with very little hand-holding. Her creativity is a huge plus!
Jen Bulkowski
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The workshop with Kait was amazing. It gave me clarity, focus and brought my idea to life. Kait is really supportive, very efficient and always brings kindness and creativity to the table.
Dean Horwitz
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As a first time small business owner with big ideas and a lot to learn, Kait was exactly what I needed when I felt overwhelmed. Not only is she extremely organised, efficient and knowledgeable, she is also very encouraging and intuitive with how she handles things. She really does have a special ability to take things from "in my head" to a working system that is suitable to your abilities and needs. I really felt like Kait provided me with custom care for what I needed, and I finally feel confident and excited about my business again!
Cat Kendrick
FREE QUIZ
Curious to find out just how optimised your coaching business really is?
Get instant insights into what’s working. And where you could improve!
This is a no-judgment zone. You can only improve if you uncover the gaps in your business operations and give you a clear idea of where to start improving.
Organised. Calm. Problem-solver.
I’m Kait, the person behind sunday!
With over 10 years of operational experience—including as the Operations Director at the UK’s highest-rated coaching firm—I know what it takes to build a coaching business that runs smoothly and scales with ease.
I’ve worn many hats—Operations Director, Production Manager, Communication Designer, Optimisation Manager—but the common thread is clear: I help people streamline, optimise, and build businesses that work smarter, not harder. I specialise in leveraging technology, systems, and structure to free up your time, so you can focus on what you do best—coaching.
I work remotely, intelligently, and empathetically with coaches and business owners globally, bringing calm to chaos and helping them turn their big ideas into action.
Whether your goal is to attract more clients, automate the admin, or create a business that supports your lifestyle, I’m here to help you make it happen.
Your (future) coaching business
Focus on your clients from the get-go, not the admin work.
As a coach and business owner, it's impossible to wear all the hats: setting up your website, marketing to new leads, streamlining your onboarding flow, all while protecting your energy to retain healthy, happy clients.
Frequently asked questions
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Plan It Workshop: A 2-hour workshop that walks you through your business strategy and plan and provides you with a 12-week roadmap to work keep you focused and moving forward.
Launch It: Refresh your brand & strengthen your brand presence with a beautifully designed Squarespace website and branded assets, and branded templates to make you stand out. Simplify and streamline your client onboarding with Paperbell; introduce lead funnels and communication tools; plot out processes and manage projects; integrate your tools; simplify your systems.
Grow It: Stay accountable with ‘Founder Program’ calls during the growth phase of building your coaching business.
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Yes.
There are two branches of retainer work:
Bolt-on Design
Retain a half day / month of my time for any design work you need.Fractional COO
Retain 1 day / month and I’ll provide consistent, support operational tailored to your needs.
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Yes!
Let’s have a conversation to unpack what this might look like for you.
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I have experience with a wide range of tools for client management, automation, marketing, and operations.
I make sure that the tools I suggest are aligned to your needs and are not added just for the sake of it.
These include scheduling platforms, CRMs, email marketing tools, and collaboration software, all tailored to your business needs and budget.
My preferred tools are:
Squarespace
Kit (previously ConvertKit)
PaperbellI am affiliated with these. But they do not limit me.
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I work with coaches at all stages, from new coaches setting up their first systems to established businesses looking to scale or optimise their operations.
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Yes, I assist with marketing tasks such as email campaigns, social media content scheduling, blog management and designing lead generation workflows to attract and retain clients.
Additionally, I can create templates for you so that you can onboard a VA to do the heavy-lifting.
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Unlike a VA, I offer strategic operational support, focusing on setting up and optimising systems that improve efficiency and scalability.
Our services are tailored to the unique needs of coaching businesses, providing solutions that go beyond task delegation.
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Results depend on the scope of the project.
Some tasks, like setting up a CRM or creating workflows, can show immediate improvements, while ongoing support ensures consistent optimisation over time.
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Absolutely!
I specialise in creating scalable systems, automating workflows, and developing marketing strategies that allow your business to grow without adding unnecessary complexity.
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This is based on the complexity and needs of you and your coaching business goals.
After learning about your requirements, I’ll send a quote that is tailored for you. Larger project work can be phased and spread out over time to allow early-stage business to reap the benefits of sunday’s operational expertise.
Plan It Workshop: from $500
Launch It (The Build): from $1500
Grow It (Accountability Calls): from $400
Design Bolt-On: $300 (up to 4 hours) / month
Fractional COO: $1200 (1 full day / month)
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